INCOME REPORT | August 2017

Income Report Who Arted
This post may contain affiliate links.
To learn more about ’em, click here.

Last month I shared my first monthly income report. And it was hard. Much harder than I thought it would be. Yet, here I am again this month – sharing all the highs and lows.  Although it’s a little less stressful this time around – it’s still not easy!

I always joke about suffering from Impostor Syndrome…but I think there’s a little truth to it. (You can read about Imposter Syndrome here.)

Anyway – I worked hard in July. Really, really, REALLY hard. August was a different story. I allowed myself to step back, look at the “Who Arted” big picture, and do some serious planning. I also gave myself permission to enjoy the last few weeks of summer with my kids. We went swimming. Read books. Walked – A LOT. And guess what? Somehow I made MORE money in August, than July. A lot more.

So let’s dig into the numbers…


*First: I warned you last month! My income varies SO MUCH from month to month. If you’re just a fellow blogger, know that this is normal! My goal is to get more consistent, while growing at the same time.*


  • Advertising – $101.78 total
  • Affiliate Income – $26.28 total
    • Amazon – $5.26
    • ShareASale – $21.02
  • Freelance Work – $125.00 total
    • Design – $25.00
    • Photography – $100
  • Sales – $612.93 total
    • PayPal Sales – $112.54
    • Shopify – $213.29
    • Teachers Pay Teachers – $287.10

Total: $865.99


  • Bank + Legal Fees – $7.58 total
    • Bank – $2.14
    • PayPal – $5.44
  • Post Supplies – $73.81 total
  • Programs – $136.95 total
    • ConvertKit – $29.00
    • CoSchedule – $19.00
    • Shopfiy – $29.00
    • TeachersPayTeachers (annual renewal) – $59.95
  • Software – $29.98 total
    • Adobe Photoshop / Lightroom – $9.99
    • Adobe Illustrator – $19.99

Total: $248.32

Making my net profit for the month of August $617.67. After posting my July income report, I got a few questions about what I *do* with my income. Here are the answers…

Q: Do you keep your business income separate from your personal income?
A: You bet! I set up a business checking account when I started my blog. All my income goes into it, and all expenses come out of it. I never mix personal and business income. (It’s like oil and water in my mind, they just do not mix.)

Q: How often do you “check” your accounts?
A: Daily. (<— That’s not a joke.) But I’m a numbers person and if I was on a deserted island I’d be perfectly content with an excel spreadsheet and a calculator. (And probably a nerdy pair of glasses, just to complete the look.) I like having my accounts up to date.

Q: What do you do with all of your income?
A: I hope you aren’t expecting a tantalizing answer…because, honestly – not much! I set aside 35% for taxes, and I set another 10% aside for giving. The remaining 55% I keep in my account for future expenses. (I told you – I’m booooring!)


August is a decent month for me. I usually get a lot of back to school traffic – and once again, I was honored to be featured by the Today website and Buzzfeed. (Sound super impressive, I know, but really it doesn’t equate to much traffic…)

Nevertheless, I had a 15% increase from last year at this time, so I’ll take it.

Traffic overview:

Income Report Who Arted

Top ten traffic sources:

Income Report Who Arted


This was the month I needed – a little down time and lots of planning! I, by no means, came close to achieving all of my goals, but I did plan out the next few months and I’m really happy with where I am!

Blogging Goals

Content / Creation Goals

Content: Write 1+ new blog posts a week. Last month I focused on quantity, this month I want to focus on quality. Included in this goal, I would like to write: one sponsored post, one affiliate post, and update one old post. Mark it off – this one is done! I did the bare minimum, but still, it was accomplished 🙂

Create: Publish one specialty post (with a free download) and promote on television. Another win! I created a “First Day of School” poster and even hosted my first giveaway!

Traffic + Income Goals

Income: Earn $500 from my blog. Included in this goal, I would like to earn $100+ on freelance opportunities (through photography or design). Yes, yes, and yes! I brought in over $800 and made $125 from freelance opportunities. The funny part is, I did nothing different. The opportunities were presented to me – I didn’t need to chase them. That’s a great feeling!

Pageviews / Analytics: Increase page views to 23,921 (a 30% increase from last August). Nope. I was 2,682 page views short. I really thought I’d make this one, too. Bummer.

Social Media Goals

Facebook + Twitter: Post to Facebook and Twitter at least four times a week. Nope. Not even close. I am terrified of social media. I’m really trying to overcome it, but it’s hard for me! If anyone has tips on getting over the fear of posting – PLEASE LET ME KNOW!!

Instagram: Try Instagram’s live video feature and give a behind-the-scenes look to followers at least once a week. YES!! I finally did it!! This has been my goal for the last two months, and I finally accomplished it!

E-mail List: Send out my first e-mail to my growing e-mail list. THIS IS A MUST DO!! I’m embarrassed to even answer this one. Because I failed. And it was an epic fail because I didn’t even try. I’ve had over 800 new subscribers in the last two months, and I feel this insane amount of pressure to make my first e-mail something spectacular. I just need to get over it – but that’s proving to be difficult for me.

Blog Improvements

Pages: Finish my FAQ page. I’ve been working on this page for over a year, and it always gets pushed down my “to do” list. It’s definitely time to get this finished! I’m soooooo close to finishing this! I actually got some new equipment and wanted to include it in the FAQ, so I’m in the process of editing the last few photos.

Branding: Update my Facebook, Twitter, Google+, Pinterest, Instagram, and Online shop header photos. They don’t match right now and it’s a branding nightmare! Nope. Next month. I started, but got totally sidetracked by my first giveaway.

Maintenance: Pick and install a backup option. My blog is getting too big to not protect it! DING! DING! DING! We have one more winner! I did a bunch of research and am now protecting. Yaasss!

So August is now in the books. Lots of failed goals – but I’m trying – and I get points for that, right?

As a reminder, you can find my monthly blogging goals here, all of my income reports here, and all of my blog-related posts here. Feel free to sign up below and have all future income reports and blogging goal posts sent directly to your inbox!

How was your August?

Comments are closed.